Generative AI refers to the technology that leverages models to produce new content that mimics existing data. These models can generate text, like chatbots formulating responses, or create images akin to realistic paintings. With deep learning methods, especially Generative Adversarial Networks (GANs) and variational autoencoders, generative AI systems can enhance creativity and personalization in content creation, distinguishing them from traditional analytical models, which primarily focus on pattern recognition or decision-making.